If you're like me, and you roll your eyes at the
1- Retail prices hover around a 70% mark-up from the price it cost to make the product (which differs from wholesale, which is a 40% markup from cost). If a company donates less than half, they aren't really donating anything, they're still making a profit, they're just not making as much as they're used to. If the "donation" to a charity is 1/5 or less of the retail price, it's not worth it. A woman is better off straight up donating that money to a charity and walk around with pride knowing she donated instead of wearing a pink item to brag that she cares. Of course she cares! What modern woman in her right mind doesn't fear and loathe breast cancer. According to reports about BPA, air pollution, and that one glass of wine you were told to have everyday that was suddenly putting you at risk, it feels like every woman and some men are probably going to die of breast cancer.
2- Wearing head to toe pink doesn't cure cancer or raise any more awareness than is out there now. Do you really think there's someone out there still who's like, "Oh hey, what's breast cancer? Can that really affect me?" Or that looking like you were really inspired by Steal Magnolia's Blush & Bashful wedding colors, you're going to inspire anyone to donate more than they already do/can towards the research and cure? No. You're just looking for an excuse to dress as cutesy and girlie as you did when you were 4. There is nothing wrong with that, just own it. Showing up drenched in pink to walk/run/jog/stagger in heels to an event which raises awareness is way cooler than randomly walking around in pink, plus at that point, you really are working to raise awareness, in which case good for you!
3- Magazines don't really do enough to stress the above points, they just promote what they're given money to promote.
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In case you want some actual products that may or may not be pink, which, you know, really donate the full price you're paying, I found a couple. They aren't the only ones, by far, but they are some I've come across. I also came across some that have already donated and are marketing their donation amounts with products that are inspired by their philanthropic choices with no spikes in price.
These products are affordable, not over-the-top, and 100% of the profit goes to charity. Then again, it doesn't say which charity, and they stop donating to this mystery charity at $120,000. Still that's much better than some.
They are donating none of their profit, let's get that clear. They are selling pink shoes in celebration of already donating $25,000 to Susan G Korman. It could be said that if you buy these, you're just dying for an excuse to wear pink Uggs, which is fine. You may become distracted by the 'I Do - Capsule Collection's' sequin boots, which are extremely adorable. Just remember that they've already donated, and the pink boots above are cheaper than their sparkly distractions. If you buy anything from them at all, just know that your purchase is enough of a 'thank you' for donating. It doesn't have to be pink.
Yeah, Ford; like, the car company. They randomly have a yoga-wear line called "Warrior" AND 100% of the profit goes to a charity. Must feel guilty for all the cancer the fumes from their cars (and others) are probably responsible for.
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